Brands
Not every brand is created equal, especially the ones promoting an active lifestyle. We’ve partnered up with some of the best brands we could find to aid in your pursuit of attacking the day.
Our approach is simple: Curate & Build Partnerships with the brands we feel are some of the best in the industry. Relationships are everything to us, so we work with those who seek to make the best products that not only withstand the test of time but are worth the investment.
Live Your Life
Looking good & feeling good go hand in hand. You don’t just need “performance wear” for your everyday, you need to have some basics and statement pieces that speak to your style. Confidence isn’t just a state of mind, it’s owning your style while always being true to you.
Become Part Of The Pride
Of The Lion is a collection of curated brands specifically selected for you. Whether you cycle / run / or just live - we want you to be prepared and comfortable for what ever your day throws at you! These goods were selected in mind to be with you as you attack your everyday. Stay up to date with all our “happenings” by joining our pride.
Location & Hours
Active Sport Performance & Lifestyle